Fall/Winter 2024 by Ill-Studio

    Model sitting on a blowup chair wearing Detroit Jacket and Double knee pants in Malbec

    The Fall/Winter 2024 campaign unfolds in an empty, remote location, as daylight fades into night and the boundaries of reality begin to shatter.


    Model in the woods wearing a Women's Active Jacket

    Everyday scenes are interrupted by fragments of the uncanny: A hand on fire. Figures cloaked in smoke. Battle axes and angel wings. Inspired by the idea of suburban teenage boredom, rebellion, and elements of ritualistic fantasy, the campaign was conceived by the Paris-based creative agency Ill-Studio, with imagery by photographer Nadine Fraczkowski, and a video by director Theodor Guelat.


    Photo of models with a spider on the camera lens

    Model wearing an OG Active Jacket in Denim

    The looks featured are taken from this season’s collection, and in their archetypal silhouettes and fabrications, offer a sense of timelessness and stability in an oneiric landscape.


    Model wearing a Women's Active Jacket standing with a horsePhoto of model with wings by Ill-Studio

    Creative Direction: Ill-Studio

    Photographer: Nadine Fraczkowski

    Director: Theodor Guelat

    DOP: Nadia Szymanska

    Production: Septembre00

    Stylist: Juan Corrales

    Set Designer: Tom Schneider

    Hair Stylist: Joy

    Groomer: Whitney Kril

    Casting Director: Kyra Sophie

    Models: Jonah, Ana, Valentyn


    Fall/Winter 2024 Group photo 2 by Ill-Studio

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