The first delivery of the Spring/Summer 2024 collection is available now, featuring classic Dearborn Canvas silhouettes and Ivy League-inspired styles. 


Anchored by time-honored styles in our signature Dearborn Canvas and hardwearing denim – available in both ‘rinsed’ and ‘aged’ finishes – styles like the Detroit Jacket and Double Knee Pant have a direct lineage to our roots. These are offset by items featuring an allover heart print, inspired by an archival bandana, including a short-sleeve shirt, shorts, and a t-shirt.


Items like the Class of 89 Bomber Jacket and striped Linus Shirts, meanwhile, combine collegiate-style stripes and embroidery with sportswear silhouettes. In addition, the new Otley group, featuring pared-back, sateen items detailed with a tonal Square Label, includes a bomber jacket, weekend bag, and bucket hat.


The accompanying editorial was created by the Paris-based creative duo Ffi0oul, who used photography, film and AI to craft an environment reflecting elements of the everyday and the surreal.


The Spring/Summer 2024 collection is available at Carhartt WIP stores and our online shop.


Photography & Direction: FfI0oul   

Production: Frenzy Picture

Styling: Charlotte Moss

HMU: Chloe Demoussis, May

Music: Konstantin Grissman

Models: Shaanti, Annabelle, Hugo, Barnie