Europe
Through Bettina Pittaluga’s lens, the second delivery of S/S25 offers a glimpse into the season’s archival influences and natural textures, which exist in parallel with its technical fabrications and outdoor-inspired elements.
Much like the city of Marseille itself, where the images are set, the collection bears vestiges of the past while looking to the present, reflecting a landscape shaped by convergence and contrast.
Natural cotton and hemp fabrications – seen in knitted polos, airy long-sleeve shirts and loose-fit pants – are offset by technical, outdoor-inspired pieces made from polyester poplin with an allover duck camo motif.
An evolution of the brand’s hickory stripe appears in the Women’s Hendry Coat and Hendry Tote, constructed in raw, undyed canvas – a nod to hickory stripe uniforms traditionally worn by rail workers. Meanwhile, the ‘heart’ patch, inspired by an archival button, is reimagined on a soft, garment-dyed jersey fabric in indigo blue.
Photographer: Bettina Pittaluga
Director: Lounseny Soumah
DOP: Mangua D
Creative Production: GlouGlou Production
Styling: Daniel Manene & Rudy Gbapa
Grooming: Sarah
Models: Steban, Thomas & Camille
Music & Sound Design: Oon/Oof Audio
