For its Summer 2022 campaign, Carhartt WIP has worked with Idriss Nassangar, a photographer based between Marrakech and Paris, to create a series of still and moving images.
Shot in Morocco, between the cities of Casablanca and Marrakech, the images spotlight garments from the brand’s S/S22 collection, alongside the unique architecture and found street objects from the two locations. Consequently, the campaign is both rich in color and detail, with a cast drawn from friend groups in both cities.
This dynamic was important to Nassangar, who described the work as a series of “stolen moments.” A similar sense of spontaneity and intimacy defines the photographer’s work — in particular his personal project ‘A Day With?’, which sees him tenderly portray people and communities through his portraiture.
For this campaign, Nassangar sought to capture the same feeling of closeness to his subjects, reveling in what defines their everyday life, from the minutiae to the mundane.
Photographer: Idriss Nassangar
Stylist: Aya Takeshima
Models: Othmane, Amine, Salima, Amine, Massoud, Arsalane, and Soukayna