The women’s collection is captured during the final hours of the day, its textures and tonalities framed by the city’s cold winter light in visuals by Juana Wein.

The collection highlights outerwear in its various evolutions and adaptations, from the soft, lustrous faux-fur W' Olney Michigan Coat, inspired by the Michigan Coat silhouette, to the W' Webster Coat, which reimagines the Detroit Jacket in an elongated form. The W' Oltera Jacket, meanwhile, combines a slightly cropped, boxy fit with elements of a traditional B-9 parka. This approach extends across knitwear, jersey, and skirts, drawing on core classics with updated details, fabrics, and proportions.

Shapes throughout are loose and relaxed, illustrated by the fluid lines of the W’ Brandon Pant, and in the sportswear-inspired cut of long-sleeve rugby polos. Tones reflect the season, with steely shades of blue, grey, and navy appearing in dusky, worn-in stone-washes.

The Carhartt WIP Fall/Winter 2025 women’s collection is now available from Carhartt WIP stores and select global retailers, as well as at carhartt-wip.com and the Carhartt WIP App.

Photographer / Director: Juana Wein 
DOP: Maxime Berger
Production: Frenzy Executive
Producer: Alix Demoussis
Production Coordinator: Emma Le Louarn
Stylist: Julie Velut
Stylist Assistant: Louise Kerebel
1st AC: Martin Grillet
Gaffer: Maxime Chastres
Electricians: Adrien Demarest, Clément Raynaud
Photo Assistant: Bella Spantzel
Director's Assistant: Mariam Haitham Khalid
Glam: Chloe Demoussis
Glam Assistant: Jade Benaim
Casting Direction: Liv Tendlarz
Models: Alisa, Zoe, Cyrille
Editor: Gao Chen
Colorist: Didrik Bråthen
Sound: Quirin Brunhuber